Gucci Launches Its First Genderless and Non-Binary Shopping Section.

Jul 23

Luxury fashion label Gucci is hoping to make its online shopping experience more inclusive, with the launch of Gucci MX, a space that includes every item from the label’s Pre-Fall and FW20 collections photographed completely on gender-neutral models. According to the site, “The House's collections emphasise the dissolving lines of the gender divide in the name of self expression. Playing with the constructive nature of gender, the MX project underlines the performative nature of what we wear, presenting masculinity and femininity as relative concepts.